6
May

What makes your customers tick?

As social creatures that operate within in a broader social context, we are all impacted by multiple social forces: socio-economic status, gender, politics, religion and culture. What may seem completely illogical or irrational to one person may be perfectly rational and reasonable to another. Without accounting for the social forces that impinge on us, we fail to understand adequately why …

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About Us

We uncover key user insights and translate those into effective messages, designs and motion media solutions that resonate with your audience.

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Our Services

Research

Why? We help you understand what makes your customers tick.

Participant Observation
Contextual Inquiry
In-depth Interviews
Focus Groups
Facilitated Ideation

Design

How? We help you create  the innovative design to implement.

Storyboarding
Journey Mapping
Interaction Design
Design Thinking Workshops
Visual Design

Evaluate

What? Let us help you with the finishing touches.

AB Testing
Usability Testing
Expert Evaluations
Card Sorting
Web Analytic Analysis

Show

See? We can help show your greatness through motion media.

Illustration
Motion Media
Tutorial Development
Websites
Animation

Research The Why

We believe the best solutions come when you understand people from their frame of reference. We can give you the tools that empower you to make informed decisions.

  • Personas (Representations of User Types)
  • Strategic Roadmaps
  • Messaging Themes
  • Key Research Findings

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DesignThe How

We help you create effective and research inspired designs. Your project is special and your design should fit your goal, not a cookie cutter pattern.

  • Wireframes
  • Interactive Prototypes
  • Composites
  • Storyboards

Evaluate The What

In a constantly changing environment, your product needs to stay current. Let us help you polish your product to improve the customer experience.

  • Usability test findings/recommendations
  • Journey Map
  • AB test findings

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Show – See It

In the current social media climate, people are in a hurry and tend to scan information in text form. We can provide you tools to communicate it.

  • Product Demos
  • Video Tutorials
  • Educational Clips
  • Promotional Campaigns
  • Websites

Expertise

Cynthia MorneweckPrincipal Design Strategist+
I'm drawn to the challenge and impact of computer-human system complexity. Whether in healthcare, education, or community service, I'm passiRead more
Lori Westphal PhDPrincipal Research Strategist+
I work with clients to identify their business needs and determine the appropriate analytical approach to solving their problems. Through myRead more

Our Clients

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Our Blog

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What makes your customers tick?

As social creatures that operate within in a broader social context, we are all impacted by multiple social forces: socio-economic status, g
Learn more
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Design Thinking: What is it?

In the last decade, I have heard quite a bit about the concept of Design Thinking from friends, colleagues, twitter, linkedIn, and RSS feeds
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Understand people – Technology will follow

I love technology. I have been working with and around technology my whole life. My parents are academics in engineering so as a child I pla
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Climate Change, GMOs and You

“The good thing about science is that it’s true whether or not you believe in it.” --Dr. Neil DeGrasse Tyson, astrophysicist Vaccines, globa
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Qualitative Research does not have to feel fuzzy

User research comes in two main forms, qualitative and quantitative. Qualitative data is highly contextual and describes attitudinal and beh
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5 Tips to Jumpstart Problem-Solving

Ever feel like you have the hit the idea wall? You are working through a problem and at some point you just feel blocked? This happens to me
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When conflict is actually agreement

Have you ever been in a meeting watching two people debate over a point with lots of “energy” and they are actually in complete agreement? T
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