In the last decade, I have heard quite a bit about the concept of Design Thinking from friends, colleagues, twitter, linkedIn, and RSS feeds. I have also heard it defined it in different ways. It seems to me that people’s perception of its value relates to their definition, and therefore influences their expectations. I feel that the true original concept …
Read More0I love technology. I have been working with and around technology my whole life. My parents are academics in engineering so as a child I played in the white dots on the floor that were the result of punch cards. I am dating myself because that was back in the day when computers were the size of rooms and engineers …
Read More0
Qualitative Research does not have to feel fuzzy
User research comes in two main forms, qualitative and quantitative. Qualitative data is highly contextual and describes attitudinal and behavioral information about people (assuming we are studying people and not bears). Quantitative data is measured, counted, and easily shown in classic formats like pie charts, grids, and bar charts. Business people and engineers love the quantitative because it is concrete …
Read More0Ever feel like you have the hit the idea wall? You are working through a problem and at some point you just feel blocked? This happens to me all the time. I used to step away from it and do something else. Sometimes I would be in the shower or gardening in the yard and a new idea would come …
Read More0Have you ever been in a meeting watching two people debate over a point with lots of “energy” and they are actually in complete agreement? This happens all the time. Over time, if not addressed or recognized, distrust and dysfunction can result. Even though teams may be experiencing shared problems, their inability to communicate causes them to work at cross-purposes. …
Read More0About Us
We uncover key user insights and translate those into effective messages, designs and motion media solutions that resonate with your audience.
Our Services
Why? We help you understand what makes your customers tick.
Participant Observation
Contextual Inquiry
In-depth Interviews
Focus Groups
Facilitated Ideation
How? We help you create the innovative design to implement.
Storyboarding
Journey Mapping
Interaction Design
Design Thinking Workshops
Visual Design
What? Let us help you with the finishing touches.
AB Testing
Usability Testing
Expert Evaluations
Card Sorting
Web Analytic Analysis
See? We can help show your greatness through motion media.
Illustration
Motion Media
Tutorial Development
Websites
Animation
Research The Why
We believe the best solutions come when you understand people from their frame of reference. We can give you the tools that empower you to make informed decisions.
- Personas (Representations of User Types)
- Strategic Roadmaps
- Messaging Themes
- Key Research Findings
DesignThe How
We help you create effective and research inspired designs. Your project is special and your design should fit your goal, not a cookie cutter pattern.
- Wireframes
- Interactive Prototypes
- Composites
- Storyboards
Evaluate The What
In a constantly changing environment, your product needs to stay current. Let us help you polish your product to improve the customer experience.
- Usability test findings/recommendations
- Journey Map
- AB test findings
Show – See It
In the current social media climate, people are in a hurry and tend to scan information in text form. We can provide you tools to communicate it.
- Product Demos
- Video Tutorials
- Educational Clips
- Promotional Campaigns
- Websites
Expertise
Get to know us
Our Clients
Our Blog
Find out what we are thinking
Learn more
Design Thinking: What is it?By cmorneweck |
Learn more
Understand people – Technology will followBy cmorneweck |
Learn more
Learn more
Qualitative Research does not have to feel fuzzyBy cmorneweck |
Learn more
5 Tips to Jumpstart Problem-SolvingBy cmorneweck |
Learn more
When conflict is actually agreementBy cmorneweck |
Learn more