In the last decade, I have heard quite a bit about the concept of Design Thinking from friends, colleagues, twitter, linkedIn, and RSS feeds. I have also heard it defined it in different ways. It seems to me that people’s perception of its value relates to their definition, and therefore influences their expectations. I feel that the true original concept …
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I love technology. I have been working with and around technology my whole life. My parents are academics in engineering so as a child I played in the white dots on the floor that were the result of punch cards. I am dating myself because that was back in the day when computers were the size of rooms and engineers …
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User research comes in two main forms, qualitative and quantitative. Qualitative data is highly contextual and describes attitudinal and behavioral information about people (assuming we are studying people and not bears). Quantitative data is measured, counted, and easily shown in classic formats like pie charts, grids, and bar charts. Business people and engineers love the quantitative because it is concrete …
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Ever feel like you have the hit the idea wall? You are working through a problem and at some point you just feel blocked? This happens to me all the time. I used to step away from it and do something else. Sometimes I would be in the shower or gardening in the yard and a new idea would come …
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Have you ever been in a meeting watching two people debate over a point with lots of “energy” and they are actually in complete agreement? This happens all the time. Over time, if not addressed or recognized, distrust and dysfunction can result. Even though teams may be experiencing shared problems, their inability to communicate causes them to work at cross-purposes. …
Read More0About Us
We uncover key user insights and translate those into effective messages, designs and motion media solutions that resonate with your audience.
Research The Why
We believe the best solutions come when you understand people from their frame of reference. We can give you the tools that empower you to make informed decisions.
- Personas (Representations of User Types)
- Strategic Roadmaps
- Messaging Themes
- Key Research Findings
DesignThe How
We help you create effective and research inspired designs. Your project is special and your design should fit your goal, not a cookie cutter pattern.
- Wireframes
- Interactive Prototypes
- Composites
- Storyboards
Evaluate The What
In a constantly changing environment, your product needs to stay current. Let us help you polish your product to improve the customer experience.
- Usability test findings/recommendations
- Journey Map
- AB test findings
Show – See It
In the current social media climate, people are in a hurry and tend to scan information in text form. We can provide you tools to communicate it.
- Product Demos
- Video Tutorials
- Educational Clips
- Promotional Campaigns
- Websites
Expertise
Get to know us
Cynthia MorneweckPrincipal Design Strategist+I'm drawn to the challenge and impact of computer-human system complexity. Whether in healthcare, education, or community service, I'm passi
Lori Westphal PhDPrincipal Research Strategist+I work with clients to identify their business needs and determine the appropriate analytical approach to solving their problems. Through my
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Find out what we are thinking
February 10, 20160Design Thinking: What is it? |
In the last decade, I have heard quite a bit about the concept of Design Thinking from friends, colleagues, twitter, linkedIn, and RSS feeds
December 19, 20150Understand people – Technology will follow |
I love technology. I have been working with and around technology my whole life. My parents are academics in engineering so as a child I pla
November 11, 20150Qualitative Research does not have to feel fuzzy |
User research comes in two main forms, qualitative and quantitative. Qualitative data is highly contextual and describes attitudinal and beh
October 15, 201505 Tips to Jumpstart Problem-Solving |
Ever feel like you have the hit the idea wall? You are working through a problem and at some point you just feel blocked? This happens to me
July 27, 20150When conflict is actually agreement |
Have you ever been in a meeting watching two people debate over a point with lots of “energy” and they are actually in complete agreement? T