In the last decade, I have heard quite a bit about the concept of Design Thinking from friends, colleagues, twitter, linkedIn, and RSS feeds. I have also heard it defined it in different ways. It seems to me that people’s perception of its value relates to their definition, and therefore influences their expectations. I feel that the true original concept …Read More0
I love technology. I have been working with and around technology my whole life. My parents are academics in engineering so as a child I played in the white dots on the floor that were the result of punch cards. I am dating myself because that was back in the day when computers were the size of rooms and engineers …Read More0
User research comes in two main forms, qualitative and quantitative. Qualitative data is highly contextual and describes attitudinal and behavioral information about people (assuming we are studying people and not bears). Quantitative data is measured, counted, and easily shown in classic formats like pie charts, grids, and bar charts. Business people and engineers love the quantitative because it is concrete …Read More0
Ever feel like you have the hit the idea wall? You are working through a problem and at some point you just feel blocked? This happens to me all the time. I used to step away from it and do something else. Sometimes I would be in the shower or gardening in the yard and a new idea would come …Read More0
Have you ever been in a meeting watching two people debate over a point with lots of “energy” and they are actually in complete agreement? This happens all the time. Over time, if not addressed or recognized, distrust and dysfunction can result. Even though teams may be experiencing shared problems, their inability to communicate causes them to work at cross-purposes. …Read More0
We uncover key user insights and translate those into effective messages, designs and motion media solutions that resonate with your audience.
Why? We help you understand what makes your customers tick.
How? We help you create the innovative design to implement.
Design Thinking Workshops
What? Let us help you with the finishing touches.
Web Analytic Analysis
See? We can help show your greatness through motion media.
Research The Why
We believe the best solutions come when you understand people from their frame of reference. We can give you the tools that empower you to make informed decisions.
- Personas (Representations of User Types)
- Strategic Roadmaps
- Messaging Themes
- Key Research Findings
We help you create effective and research inspired designs. Your project is special and your design should fit your goal, not a cookie cutter pattern.
- Interactive Prototypes
Evaluate The What
In a constantly changing environment, your product needs to stay current. Let us help you polish your product to improve the customer experience.
- Usability test findings/recommendations
- Journey Map
- AB test findings
Show – See It
In the current social media climate, people are in a hurry and tend to scan information in text form. We can provide you tools to communicate it.
- Product Demos
- Video Tutorials
- Educational Clips
- Promotional Campaigns
Get to know us
Find out what we are thinking