What makes your customers tick?

As social creatures that operate within in a broader social context, we are all impacted by multiple social forces: socio-economic status, gender, politics, religion and culture. What may seem completely illogical or irrational to one person may be perfectly rational and reasonable to another. Without accounting for the social forces that impinge on us, we fail to understand adequately why …

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Design Thinking: What is it?

In the last decade, I have heard quite a bit about the concept of Design Thinking from friends, colleagues, twitter, linkedIn, and RSS feeds. I have also heard it defined it in different ways. It seems to me that people’s perception of its value relates to their definition, and therefore influences their expectations. I feel that the true original concept …

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Understand people – Technology will follow

I love technology. I have been working with and around technology my whole life. My parents are academics in engineering so as a child I played in the white dots on the floor that were the result of punch cards. I am dating myself because that was back in the day when computers were the size of rooms and engineers …

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Climate Change, GMOs and You

“The good thing about science is that it’s true whether or not you believe in it.” –Dr. Neil DeGrasse Tyson, astrophysicist Vaccines, global warming, and explosive population growth – these scientific issues represent some of the most politically loaded topics in social discourse today. Science doubters persist in their mistrust of mainstream science while the scientific community blasts naysayers’ ignorance …

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validity venn diagram

Qualitative Research does not have to feel fuzzy

User research comes in two main forms, qualitative and quantitative. Qualitative data is highly contextual and describes attitudinal and behavioral information about people (assuming we are studying people and not bears). Quantitative data is measured, counted, and easily shown in classic formats like pie charts, grids, and bar charts. Business people and engineers love the quantitative because it is concrete …

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5 Tips to Jumpstart Problem-Solving

Ever feel like you have the hit the idea wall? You are working through a problem and at some point you just feel blocked? This happens to me all the time. I used to step away from it and do something else. Sometimes I would be in the shower or gardening in the yard and a new idea would come …

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When conflict is actually agreement

Have you ever been in a meeting watching two people debate over a point with lots of “energy” and they are actually in complete agreement? This happens all the time.  Over time, if not addressed or recognized, distrust and dysfunction can result. Even though teams may be experiencing shared problems, their inability to communicate causes them to work at cross-purposes. …

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About Us

We uncover key user insights and translate those into effective messages, designs and motion media solutions that resonate with your audience.

nnwebsiteimages_about us

Our Services


Why? We help you understand what makes your customers tick.

Participant Observation
Contextual Inquiry
In-depth Interviews
Focus Groups
Facilitated Ideation


How? We help you create  the innovative design to implement.

Journey Mapping
Interaction Design
Design Thinking Workshops
Visual Design


What? Let us help you with the finishing touches.

AB Testing
Usability Testing
Expert Evaluations
Card Sorting
Web Analytic Analysis


See? We can help show your greatness through motion media.

Motion Media
Tutorial Development

Research The Why

We believe the best solutions come when you understand people from their frame of reference. We can give you the tools that empower you to make informed decisions.

  • Personas (Representations of User Types)
  • Strategic Roadmaps
  • Messaging Themes
  • Key Research Findings



DesignThe How

We help you create effective and research inspired designs. Your project is special and your design should fit your goal, not a cookie cutter pattern.

  • Wireframes
  • Interactive Prototypes
  • Composites
  • Storyboards

Evaluate The What

In a constantly changing environment, your product needs to stay current. Let us help you polish your product to improve the customer experience.

  • Usability test findings/recommendations
  • Journey Map
  • AB test findings



Show – See It

In the current social media climate, people are in a hurry and tend to scan information in text form. We can provide you tools to communicate it.

  • Product Demos
  • Video Tutorials
  • Educational Clips
  • Promotional Campaigns
  • Websites


Cynthia MorneweckPrincipal Design Strategist+
I'm drawn to the challenge and impact of computer-human system complexity. Whether in healthcare, education, or community service, I'm passiRead more
Lori Westphal PhDPrincipal Research Strategist+
I work with clients to identify their business needs and determine the appropriate analytical approach to solving their problems. Through myRead more

Our Clients

Governor's Office of Student Achievement

Missouri University Health Care



kragor orthodontics


Contact Us